social media is something recently introduced in the lives of many and it’s a very new concept that is both innovative and life changing, it can be a great tool to bring people together. While social media is both innovative and new it doesn’t change the fact that everyone should be careful with it as it can have very damaging results. Based on my research I feel passionate about this because in theory social media is an amazing tool to unite people, however excessive use of it can result to be very damaging. My goal in this public awareness Campaign is to lessen the amount Of time the youth specifically spends on social media. This is because the youth is at a very critical time of their lives and the excessive use of social media has shown to not be beneficial. A way in which I believe I can help is by creating an app that tracks how long you’re on social media. As my research shows, the longer you’re on social media the more at risk you are to getting an addiction, depression and/or self esteem issues. In addition to timing how long you’re on social media for, this app will also provide articles that will show the damage social media can do. Lastly this app will also provide hotlines for those who have actually found themselves at risk.. My audience is the youth specifically 10 through 20 year olds. This is because at around 10 year olds start going through puberty which can be a sensitive time for many as many changes are occurring in their lives. This is also around the time in which they are the most impressionable making it essential to reach out to them at this time to avoid many of the downfalls including depression, self esteem issues and addiction. I think this app will be incredibly beneficial because there have been an abundance of studies done that have shown how damaging social media really is.